Peter Bell – Growing an Emergency Equipment Distribution Business – Ep. 77

My guest on this episode is Peter Bell. Peter and Justin Turner were guests on my fourth ever podcast episode and were very early supporters of the show. Their firm, along with two other partners, is Traction Capital Partners in Tacoma, WA. Traction is an independent sponsor which now owns 3 companies with a potential 4th on the way in the next few weeks. Peter joined in late 2018 and set to work at their first portfolio company, SeaWestern, in Kirkland, WA. SeaWestern is a distributor of firefighting equipment across the Pacific Northwest and Peter was tasked with learning the business and looking for avenues of growth and improvement. Needless to say, in the two and a half years since, he’s learned a lot.

During this episode we talk about stepping into a new leadership role, learning a new business model, growth opportunities at SeaWestern, and why your resume doesn’t matter in a small business. And for a thorough background on Traction, I highly recommend listening to episode 4 where Peter and Justin share Traction’s mission and investment model. And now, enjoy the episode.

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