Palmer Higgins – Removing Sales Roles at Mainely Grass – Ep. 61

This is the second episode of an experiment I did on a new episode format that was shorter, 20-30 minutes, and focused entirely on ideas and challenges operating small companies. The first episode in this experiment was last week’s episode with Jason Hill on adding food to the office and some of these interesting benefits there. 

On this operating focused episode, I talk with Palmer Higgins of Mainely Grass and Chenmark on why he’s getting rid of sales roles and doesn’t operate on a commission structure. We talk about the positive and negative unintended consequences of becoming a more versatile team, the training and adjustment period of shifting roles, and some of Palmer’s thinking on paired metrics and why commissions are a poor metric and incentive to use in their business. If you want to learn more about Palmer and his work, you can listen to our earlier podcast, episode 43, on his move to CEO at Mainely Grass. For now, enjoy our episode on sales roles and incentives.

Listen weekly and subscribe on iTunesSpotifyGoogle PodcastsStitcherBreaker, and TuneIn.

Think Like an Owner Sponsors

Live Oak Bank – Live Oak Bank is a seasoned SMB lender providing SBA and conventional financing for search funds, independent sponsors, private equity firms, and individuals looking to acquire lower middle market companies. Live Oak has closed billions of dollars in SBA financing and is actively looking to help more small company investors across the country. If you are in the process of acquiring a company or thinking about starting a search, contact Lisa Forrest or Heather Endresen directly to start a conversation or go to

Hood & Strong, LLP – Hood & Strong is a CPA firm with a long history of working with search funds and private equity firms on diligence, assurance, tax services, and more. Hood & Strong is highly skilled in working with search funds, providing quality of earnings and due diligence services during the search, along with assurance and tax services post-acquisition. They offer a unique way to approach acquisition diligence and manage costs effectively. To learn more about how Hood & Strong can help your search, acquisition, and beyond, please email one of their partners Jerry Zhou at [email protected]

Oberle Risk StrategiesOberle is the leading specialty insurance brokerage catering to search funds and the broader ETA community, providing complimentary due diligence assessments of the target company’s commercial insurance and Employee benefits programs. Over the past decade, August Felker and his team have engaged with hundreds of searchers to provide due diligence and ultimately place the most competitive insurance program at closing. Given August’s experience as a searcher himself, he and his team understand all that goes into buying a business and pride themselves on making the insurance portion of closing seamless and hassle-free.

If you are under LOI, please reach out to August to learn more about how Oberle can help with insurance due diligence at Or reach out to August directly at [email protected].

Interested in sponsoring?

Links Mentioned:


Join small company investors, search funds, private equity firms, business owners, and entrepreneurs in reading the Think Like an Owner newsletter and other project updates.

Share This