My guest, Kelcey Lehrich, is the co-founder of 365 Holdings, a firm that acquires and grows e-commerce brands with a focus on shared services and vertical integration. He and his firm view e-commerce with an interesting lens, one of their most interesting ideas being their view on product vs customer focused brands, which we dive into. During the episode, we discuss which services they began sharing across portfolio companies and the timing on when those became shared, a story of a failed e-commerce growth plan, building 365’s brand, and more.
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