My guest on this episode is Chase Murdock. Chase started his career as a venture-style entrepreneur with a custom suit business after spending time working in the Philippines and Southeast Asia. After the business didn’t go as planned, Chase and his business partner Adam Malmborg decided to pursue smaller, creative, more high end businesses. Today they have two businesses, Tailor Cooperative, a local custom suit business, and Workshop SLC, a fine arts studio, both located in their hometown of Salt Lake City.
This episode was a fascinating dive into boring vs creative businesses, gathering customer feedback and NPS scores, pricing, and designing a high end client experience. I loved this episode and learned a ton and I hope you do as well.
Think Like an Owner Sponsors
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Oberle Risk Strategies– Oberle is the leading specialty insurance brokerage catering to search funds and the broader ETA community, providing complimentary due diligence assessments of the target company’s commercial insurance and Employee benefits programs. Over the past decade, August Felker and his team have engaged with hundreds of searchers to provide due diligence and ultimately place the most competitive insurance program at closing. Given August’s experience as a searcher himself, he and his team understand all that goes into buying a business and pride themselves on making the insurance portion of closing seamless and hassle-free.