Brent Beshore – Building and Growing a Competitive Advantage at Permanent Equity – Ep. 76

My guest on this episode is Brent Beshore, the founder and CEO of a lower middle market private equity firm called Permanent Equity. Permanent Equity acquires family-owned companies and has 11 in their portfolio today. They have also raised two 27 year funds, a $50 million fund in 2017 and a $248 million fund in 2019. Permanent Equity is probably the most experienced, systematized, and well-known acquirer in the small business world and I’m excited to finally have Brent on the podcast.

During this episode Brent and I talk about their marketing strategy, what competitive advantages they’ve built and are building for tomorrow, how businesses can build a margin of safety in their operations, and lessons learned from buying and improving family-owned businesses. I recently moved near Brent’s headquarters in Columbia, MO to Omaha, NE and we also spend a few moments discussing life in the Midwest. Finally, I will be attending Brent and Patrick O’Shaughnessy’s conference Capital Camp in Columbia at the end of August and I hope to see many of you there. If you’re going, please reach out and let’s connect beforehand. And now, enjoy the episode.

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Think Like an Owner Sponsors

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Oberle Risk Strategies– Oberle is the leading specialty insurance brokerage catering to search funds and the broader ETA community, providing complimentary due diligence assessments of the target company’s commercial insurance and Employee benefits programs. Over the past decade, August Felker and his team have engaged with hundreds of searchers to provide due diligence and ultimately place the most competitive insurance program at closing. Given August’s experience as a searcher himself, he and his team understand all that goes into buying a business and pride themselves on making the insurance portion of closing seamless and hassle-free.

If you are under LOI, please reach out to August to learn more about how Oberle can help with insurance due diligence at Or reach out to August directly at [email protected].

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