Ayo Phillips & Peter Lohmann – All Things EOS – Ep.115

My guests on this episode are Ayo Phillips and Peter Lohmann. Both operate businesses and property services and management and also run Traction EOS in their companies. EOS rightfully gets a lot of attention in the small business world for providing a structure to grow and being what Peter calls it as a culture in a box system. But every operator uses EOS in slightly different ways, and I wanted to hear from two operators using it to hear how they’ve customized the model for their businesses.

This episode is a breakdown of why they decided to implement EOS, choosing between self-implementing versus hiring an implementer, benefits they’ve realized from using EOS, how EOS impacts company culture, and their advice for other operators considering us for their businesses.

Also, Ayo’s previous episode, episode 56 on Think Like An Owner, was a very popular episode for good reason. Ayo has quite the story to share, and I highly recommend book-ending that episode with this one for a great story and more background. And now enjoy our all-things EOS conversation.

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Peter Lohmann on LinkedIn

Ayo Phillips on LinkedIn

Traction by Gino Wickman

TLAO #56 w/ Ayo Phillips

Perfect Surface Inc

RL Property Management

Vision Traction Organizer

Who by Geoff Smart


(5:08) – Ayo Phillips’ & Peter Lohmann’s backgrounds

(7:17) – What prompted you to implement traction?

(11:20) – What were some of the lightbulb moments from Traction?

(18:17) – The decision to self-implement EOS

(25:32) – When did you notice that the implementation was working and a culture was being developed?

(30:11) – How much movement had to happen within your teams to successfully implement EOS?

(35:49) – Building the base layer of EOS

(38:59) – How do you think through picking “Rocks” and setting goals? Did you ever have to refine any of them?

(44:31) – How have each of you personalized EOS to best fit your respective companies?

(52:28) – What advice would you give to operators considering or struggling with EOS?

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